A cost effective terminal for use by cinema staff...

Active Media Technology: Orange Wednesdays Terminal

The Challenge

Design a cost effective terminal for use by cinema staff to support the ‘Orange Wednesdays’ promotion run by Orange mobiles.

The Solution

The electronic subsystems include a backlit keyboard, graphic display and a low-cost microprocessor which communicates via GPRS over the Orange network to validate all transactions.

Driven by the need for a cost-effective solution, the enclosure was designed primarily from steel and needed no painting, welding or finishing, but still achieves a memorable identity. 

The Result

The unit has proved effective and reliable, and has played its part in transforming Wednesdays from the least popular day to one of the most popular in cinemas throughout the United Kingdom.