A range of CCTV equipment developed with product appeal.

Dedicated Micros Sprite

The Challenge

As the use of CCTV has increased as a means of crime detection, so has the number of companies working in this field. Dedicated Micros wanted to differentiate from the competition in terms of both technical superiority and product appeal.

The Solution

The product development team at GX established a strong visual identity across the range of products, designed to remain relevant and contemporary for years to come and to work with future developments as they arise.

The Result

GX’s work on Sprite, the KBS3 camera controller and BX2 digital recorder helped Dedicated Micros to become the leading supplier of CCTV equipment in the world.