Budweiser GPS Locator
The Challenge
To support a new marketing promotion for Budweiser, GX was asked to design the technology that would enable a helicopter to locate a winner within 24 hours, in order to deliver the prize.
The Solution
The can is actually a perfectly weighted and balanced GPS device, undetectable before purchase, which alerts the helicopter upon opening.
The Result
Extremely effective and successful, we have since developed a similar technology for Kenco.