A marketing promotion using GPS software to be able to locate the promotional winner.

Budweiser GPS Locator

The Challenge

To support a new marketing promotion for Budweiser, GX was asked to design the technology that would enable a helicopter to locate a winner within 24 hours, in order to deliver the prize.

The Solution

The can is actually a perfectly weighted and balanced GPS device, undetectable before purchase, which alerts the helicopter upon opening.

The Result

Extremely effective and successful, we have since developed a similar technology for Kenco.